Launch announcement email templates Five plain-text templates. Replace every [bracket] before sending. Source: launchrepo.dev/templates/launch-announcement-emails/ ============================================================ 1. Waitlist: “it’s open” Send to: People who joined your waitlist, on the day you open access. ============================================================ Subject 1: [Product name] is open, and you’re first in Subject 2: Your [Product name] access is ready Preview text: You asked to hear when it opens. It’s open. Hi [first name], You joined the [Product name] waitlist, so you're hearing it first: [Product name] is open, and it now [the main thing it does now]. Start here: [Link to your product] What you can do today: - [first thing a new user does, in one line] - [second thing, in one line] - [what is not ready yet, in one line] If something is confusing or broken, just reply. I read every answer myself. [Your name] [Your role], [Product name] --- You're getting this because you joined the [Product name] waitlist at [where they signed up]. Unsubscribe: [one-click unsubscribe link] [Your postal address] ============================================================ 2. Existing users: “what’s new” Send to: Your current users, when you launch a new product, plan or major feature. ============================================================ Subject 1: New in [Product name]: it now [the main thing it does now] Subject 2: You asked for it: [Product name] now [the main thing it does now] Preview text: What changed, why, and what you need to do (probably nothing). Hi [first name], Starting today, [Product name] [the main thing it does now]. Why we built it: [one or two sentences about the problem, ideally in a user's words]. How to use it: 1. [first step] 2. [second step] 3. [where to find it] What changes for you: [nothing / the price / a setting to check]. [One sentence on existing data or plans.] See it here: [Link to your product] Questions or something not working? Reply to this email. [Your name] --- You're getting this because you have a [Product name] account. [Link to email preferences] Unsubscribe: [one-click unsubscribe link] [Your postal address] ============================================================ 3. Launch day: “we’re live today” Send to: Your subscribers and users, on the day of your launch on a platform such as Product Hunt. ============================================================ Subject 1: [Product name] is on [launch platform] today Subject 2: Launch day for [Product name]: questions welcome Preview text: A short note, one link, and a request for honest feedback. Hi [first name], Today we launched [Product name] on [launch platform]: [link to the launch page]. In one sentence: [Product name] [what it does, for whom]. I'll be in the comments all day. If you have tried [Product name], the most useful thing you can do is leave honest feedback or a question there. What was unclear, what was missing, what you would pay for. If you haven't tried it yet: [Link to your product] Thank you for being here early. [Your name] --- You're getting this because you subscribed to [Product name] updates. Unsubscribe: [one-click unsubscribe link] [Your postal address] ============================================================ 4. Relaunch: “it’s different now” Send to: People who signed up or tried an earlier version and have not come back. ============================================================ Subject 1: [Product name] is not what you tried last time Subject 2: We rebuilt [Product name]. Here is what changed Preview text: What was wrong, what we changed, and a direct way back in. Hi [first name], You tried [Product name] [when, e.g. last spring]. Honestly, back then it [the real weakness, e.g. was slow to set up]. We changed that. Since then: - [Product name] now [the main thing it does now] - [second change that fixes a known problem] - [third change, or remove this line] If that was the reason you stopped, it might be worth another look: [Link to your product] [Your account and data are still there. / You'll need to sign up again.] If it's still not for you, one line back telling me why would help a lot. [Your name] --- You're getting this because you created a [Product name] account on [date]. Unsubscribe: [one-click unsubscribe link] [Your postal address] ============================================================ 5. Changelog: “what shipped this month” Send to: Subscribers and users, once a month or after a batch of releases. ============================================================ Subject 1: What’s new in [Product name]: [month] Subject 2: [Product name] [month]: [the main thing it does now], and [number] fixes Preview text: The one change worth opening for, then the short list. Hi [first name], The headline this month: [Product name] now [the main thing it does now]. [Two sentences: what it does and who asked for it.] Also new: - [change], [one line on why it matters] - [change], [one line] - [fix people noticed] Full changelog: [link to your changelog page] Try it: [Link to your product] What should we build next? Reply with one sentence. [Your name] --- You're getting this because you subscribed to [Product name] updates. Unsubscribe: [one-click unsubscribe link] [Your postal address]