Definition
A backlink is a hyperlink from a page on another domain to a page on yours. On a directory the backlink is the product-website link on your listing page. Whether it counts for search engines depends on the element (a real anchor with an href, not a click handler), the rel tokens (nofollow, ugc, sponsored are hints), the redirect route and whether the listing page itself is indexed.
A backlink is a fact you can inspect on a public page. Its value is not.
Why it matters for a directory launch
Backlinks are the reason many people submit to directories at all — and the area with the most inflated marketing. “Dofollow backlinks from 300 directories” cannot be verified for a directory as a whole from one page; a resolving anchor on an indexed page is evidence, everything else is unknown. Going in with that distinction avoids paying for links that a crawler never sees.
How LaunchRepo handles it
The PRIORITY.md method in the repository: pick three public listings per directory, check whether Google has the exact URLs, inspect status, robots and canonical on raw and rendered HTML, and inspect the product anchor with the included inspect-listing.js snippet. Observed index plus crawlable link scores 30, qualified link 10, everything else 0 — an editorial priority, not a promise. LaunchRepo makes no dofollow or domain-authority claims on any page.
See the term in the repository
LaunchRepo is 346 directory playbooks, a product context file and a submission tracker your own agent runs. Pay €99.98 once; use it for every product you own.
See pricing