Glossary term

Dofollow vs. nofollow

“Nofollow” is a rel attribute telling search engines not to endorse a link; “dofollow” is marketing shorthand for its absence.

Definition

rel="nofollow" is an attribute on an anchor telling search engines the linking site does not vouch for the target. Google added rel="ugc" (user-generated content) and rel="sponsored" and, since 2019, treats all three as hints rather than directives. “Dofollow” is not an attribute at all — it is shorthand for a normal link without those tokens.

Page-level signals also apply: a meta robots nofollow, an X-Robots-Tag or a redirect through a tracking route can change what a crawler sees regardless of the anchor.

Why it matters for a directory launch

Directory marketing lives on the word dofollow. It is checkable on one page and unknowable for a whole site, and the hint status means even a clean anchor is not a guarantee of anything. Knowing what the tokens are lets you read a listing page yourself instead of trusting a sales claim — including ours.

How LaunchRepo handles it

The priority method records the element, href, rel tokens and final destination of the product link on three public sample listings per directory; the inspect-listing.js snippet lists candidate anchors in the browser console. “Crawlable” means a resolving anchor without nofollow, ugc or sponsored; “qualified” means those hints apply. LaunchRepo never labels a directory dofollow on its own pages, and the best-of lists carry no link claims.

See the term in the repository

LaunchRepo is 346 directory playbooks, a product context file and a submission tracker your own agent runs. Pay €99.98 once; use it for every product you own.

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