Definition
rel="nofollow" is an attribute on an anchor telling search engines the linking site does not vouch for the target. Google added rel="ugc" (user-generated content) and rel="sponsored" and, since 2019, treats all three as hints rather than directives. “Dofollow” is not an attribute at all — it is shorthand for a normal link without those tokens.
Page-level signals also apply: a meta robots nofollow, an X-Robots-Tag or a redirect through a tracking route can change what a crawler sees regardless of the anchor.
Why it matters for a directory launch
Directory marketing lives on the word dofollow. It is checkable on one page and unknowable for a whole site, and the hint status means even a clean anchor is not a guarantee of anything. Knowing what the tokens are lets you read a listing page yourself instead of trusting a sales claim — including ours.
How LaunchRepo handles it
The priority method records the element, href, rel tokens and final destination of the product link on three public sample listings per directory; the inspect-listing.js snippet lists candidate anchors in the browser console. “Crawlable” means a resolving anchor without nofollow, ugc or sponsored; “qualified” means those hints apply. LaunchRepo never labels a directory dofollow on its own pages, and the best-of lists carry no link claims.
See the term in the repository
LaunchRepo is 346 directory playbooks, a product context file and a submission tracker your own agent runs. Pay €99.98 once; use it for every product you own.
See pricing