LaunchRepoDefinition
A launch directory is a website whose main feature is publishing new products on or around a launch day. Product Hunt, Uneed and TinyLaunch are examples with public field guides on this site. The listing usually needs a maker account, a tagline, a description, screenshots and a date; after the launch day the page stays online as a permanent entry with a link to the product.
The category overlaps with product launch platforms — the difference is emphasis. A launch directory is first a list; the launch day is how you get on it. A launch platform is first an event with ranking or votes; the permanent page is a side effect.
Example
A developer in Glasgow has a finished invoicing tool and wants a first wave of listings. He starts with launch directories because they ask for similar things: a maker account, a tagline, a description, screenshots and a date. The copy from his product context file fits most forms with small cuts; the TinyLaunch field guide, for example, observed limits of 30 characters for the name and 60 for the tagline.
The wave ends as a mix of states, not a single number: a confirmed date on one platform, several listings in review, one live page. PitchWall shows how long the middle part can last: the observed submission stayed “Under Review” with an estimate of more than 30 days.
Why it matters for a directory launch
Launch directories are the largest group in the LaunchRepo catalog (102 of 299 entries) and the natural first wave for a new product: the requirements are similar, the copy can be reused and the outcome is a dated public page. They are also where most of the waiting happens — free routes queue submissions for review, so a submitted listing is not a live one.
How LaunchRepo handles it
Each launch directory in the catalog has a playbook describing what to prepare, the route, known blockers and what counts as confirmation. The agent reads the playbook, fills the form from product.json in your own Chrome, records the observed result as submitted, queued, scheduled or live and returns on the follow-up date. The earliest launch date in product.json prevents scheduling before you are ready.
Go deeper
Product launch platforms in the catalog
The launch platforms with a public profile on this site, how their routes are doing across the category and which one to start with.
See the term in the repository
LaunchRepo is 299 directory playbooks, a product context file and a submission tracker your own agent runs. Pay €119.00 once; use it for every product you own.
See pricing