Definition
A startup directory publishes company profiles. Where a launch directory wants a product, a startup directory wants an organisation: legal name, founders, founding year, headquarters, funding stage, team size and a link to the website. Crunchbase is the best-known example; many smaller regional and thematic startup lists follow the same pattern.
In the LaunchRepo catalog these entries carry the company-profile category. Some sites mix both models and let a company profile carry several products.
Why it matters for a directory launch
A startup directory only makes sense if there is a company to describe. Inventing an organisation for a solo side project, or listing planned funding as raised, is the kind of claim that gets profiles removed and damages trust. On the other hand, a real company with a real profile gets a durable, rarely changing page that other directories and journalists read from.
How LaunchRepo handles it
The onboarding asks which personal and company facts may be published and stores them in identity.json; the PR briefing confirms how you want to be represented before any fact reaches a listing. Playbooks for company-profile directories tell the agent which facts are mandatory. If a required fact is missing or unauthorised, the platform is recorded as blocked with a note — never filled with a guess.
See the term in the repository
LaunchRepo is 346 directory playbooks, a product context file and a submission tracker your own agent runs. Pay €99.98 once; use it for every product you own.
See pricing