LaunchRepoDefinition
A startup directory publishes company profiles. Where a launch directory wants a product, a startup directory wants an organization: legal name, founders, founding year, headquarters, funding stage, team size and a link to the website. Crunchbase is the best-known example; many smaller regional and thematic startup lists follow the same pattern.
In the LaunchRepo catalog these entries carry the company-profile category. Some sites mix both models and let a company profile carry several products.
Example
A founder in Oxford runs a registered company with a co-founder. identity.json says which facts may be published: legal name, founding year, city and both founders’ names, but not revenue. A company-profile directory asks for all of these plus team size, and the field is mandatory.
Team size was never authorized, so the agent does not guess. It records the platform as blocked with a note naming the missing fact, and the next action asks the founder to decide. A solo side project without a company would skip this category entirely.
Why it matters for a directory launch
A startup directory only makes sense if there is a company to describe. Inventing an organization for a solo side project, or listing planned funding as raised, is the kind of claim that gets profiles removed and damages trust. On the other hand, a real company with a real profile gets a durable, rarely changing page that other directories and journalists read from.
How LaunchRepo handles it
The onboarding asks which personal and company facts may be published and stores them in identity.json; the PR briefing confirms how you want to be represented before any fact reaches a listing. Playbooks for company-profile directories tell the agent which facts are mandatory. If a required fact is missing or unauthorized, the platform is recorded as blocked with a note — never filled with a guess.
Go deeper
Company and startup profile platforms
The company-profile platforms with a public profile on this site, how their routes are doing across the category and which one to start with.
See the term in the repository
LaunchRepo is 299 directory playbooks, a product context file and a submission tracker your own agent runs. Pay €119.00 once; use it for every product you own.
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