Definition
A maker profile is the personal account on a launch platform or community — display name, avatar, short bio, links to your site and social profiles — under which products are submitted and comments are written. Many platforms tie launch rights, comment history and verification to it; some require the profile to exist for a while or to have activity before a launch.
It is distinct from the product listing and from the company profile: one person, potentially many products.
Example
Before her first public listing, a founder in Cardiff runs the short PR briefing. The agent shows her a draft maker bio and a launch intro built from identity.json; she corrects her job title and removes her hometown. The approved wording goes into representation.md, and her private sign-in email stays out of every public field.
On Uneed her account already has a waiting product, and the observed free workflow allowed only one pending launch per account. The agent does not create a second profile to get around the limit. It records the platform as blocked with the next action and leaves the decision to her.
Why it matters for a directory launch
Directories increasingly moderate by who submits, not just what. A blank profile created an hour ago reads as spam; an inconsistent one — different names, a private email shown publicly — undermines the listing. And because an agent works under that profile, the facts it may publish about you have to be agreed once, precisely.
How LaunchRepo handles it
identity.json stores the authorized public name, nickname, organization facts and preferred sign-in method, and separates the private account email from the public contact address. PR-BRIEFING.md is a short session before the first public listing: which personal facts may appear, in what wording, with your approved examples kept in representation.md. The agent never creates a second account to bypass a limit — Uneed’s one-pending-launch rule is recorded as blocked.
Go deeper
Confirm how you are represented before listings go public
The three questions, the three examples shown verbatim for correction, and what is saved where before the first listing.
See the term in the repository
LaunchRepo is 299 directory playbooks, a product context file and a submission tracker your own agent runs. Pay €119.00 once; use it for every product you own.
See pricing