LaunchRepoIf you search for “directory submission service” you get three kinds of offers that look alike on a pricing page and behave very differently once you have paid. This article sorts nine ways of getting a SaaS listed — eight vendors and doing it by hand — into three pricing models, using only facts we fetched from the vendors’ own pages on 17 September 2026. Every price below is quoted as published on that day; anything a vendor does not state is written as “not published”, not guessed. The individual comparison pages linked in each section carry the sources.
The three models in one paragraph each
Pay per product (done for you). You pay a one-time fee per product or per website, a team — human, automated, or a mix — submits it to a fixed number of directories, and you receive a report. The second product costs the same again. This is the largest group.
Subscription. You pay monthly or yearly for a service that keeps producing something — usually content, sometimes listings — for as long as you pay. Directories are either a small add-on or a monthly quota.
Pay once for the tool. You buy software or a repository once and do the submitting with your own agent or your own hands, for as many products as you like. The price does not scale with products; your time or your agent’s usage does.
None of the three is “right”. They answer different questions: Do I want this done for me, once? — Do I want an ongoing service? — Do I want to own the process? The rest of the article puts the vendors we checked into those boxes.
Pay per product: the done-for-you packages
Six of the eight vendors we checked sell packages priced per product or per website.
| Vendor | Published entry price | What it covers | Delivery, as published |
|---|---|---|---|
| StartupSubmit | $99 one-time (Starter, 60+ directories); Growth $199 (150+); Authority $199 (220+) | Manual submission, “100% done-for-you”, detailed report | 5–7 days; 3–7 on Authority |
| LaunchDirectories | $99 one-time (Starter, 30+); Pro $149 (60+); Premium $199 (100+) | Manual submission; report with live links, screenshots and credentials for accounts they create | 4–6 days average |
| SubmitSaaS | $60 one-time (Basic, 60+); Standard $100 (100+); Premium $140 (140+) | Automation with human review; paid directories excluded; Google Sheet with screenshots | 48-hour turnaround |
| Submit Juice | $197 one-time (Classic, 20 directories); Premium $297 (50); Premium Plus $983; free DIY list of 152+ | Manual submission by a human team, Airtable report; DA guarantees on the upper tiers | 5–7 days |
| GetMoreBacklinks | $379 one-time per website (Advanced, 100 submissions); Business $579 (200); Pro $779 (200 + 5 blogs) | Submissions plus audits, blogs and proof screenshots | 14 working days; new orders were paused when we checked |
| ListingBott | $499 one-time per website (Standard, 100 listings); Premium $999 | “AI agents & humans work together”; weekly updates, final report; DR ≥ 15 guarantee | About 1 month |
A few things stand out once they sit side by side.
The prices span a wide range for a similar-sounding deliverable: $60 to $999 for “get my product listed on N directories”. The differences are in who does the work (manual teams, automation with review, or a mix), how many directories, what the report contains, and whether a guarantee is attached. Guarantees are worth reading closely. Submit Juice states plainly that it cannot guarantee listings, only submissions; SubmitSaaS guarantees the number of submissions, the turnaround and a report, and says it does not provide a list of approved submissions. Those are honest statements about how directories work — a vendor can submit, the directory decides.
Accounts are the second thing to check. LaunchDirectories hands over login credentials for accounts it creates. SubmitSaaS creates a dedicated email by default and hands the credentials over, uses your email on request, and submits with its own Google account on directories that only offer Google sign-in. ListingBott works with your email via forwarding or with a new email it creates and hands over afterwards. StartupSubmit and GetMoreBacklinks do not publish how accounts are handled on the pages we checked. None of that is wrong, but it means the listings live in accounts you did not create, and you should know that before you pay.
Where per-product pricing shines: you have one product, you want it handled, and you do not want to learn anything about directories. Where it hurts: your second, third and fourth product each cost the full package again, and you do not keep a process — you keep a report.
Subscription: paying for an ongoing service
Two of the vendors we checked run on subscriptions, in very different ways.
Outrank is not primarily a directory service. Its All-in-One plan is published at $99 per month or $999 per year, per website, for 30 AI-written articles a month plus publishing integrations (WordPress, Webflow, Shopify, Framer, Wix, Notion, Ghost and a webhook). Directory submission appears as a one-time $500 add-on on the same pricing page. The comparison that matters is therefore content SEO on subscription versus distribution paid once: if you need articles every month, Outrank is in a different category from everything else here, and the directory add-on is a side dish. If you only need the distribution, you would be paying for a content engine to get it. Outrank publishes “Cancel anytime. No questions asked!”, and its human-curated tier is stated as English-only.
ListingBott also publishes a monthly plan next to its one-time packages: $99 per month for 20 listings per month. That is the clearest “directories as a subscription” offer among the vendors we checked. It fits a product that wants a continuous trickle of new listings rather than one batch; it does not fit a product that needs a one-week launch push and then nothing.
Where subscriptions shine: you genuinely need something produced every month. Where they hurt: the meter keeps running, and the moment you stop paying, so does the service. For a launch — something that happens a few times per product — that is usually the wrong shape.
Pay once for the tool: owning the process
Two of the options sit here, and one of them is ours, so read this section with that in mind. The alternatives hub puts all of them in one table if you want the neutral view first.
AutoSaaSLaunch publishes a single “Founding Member” plan at $29 one-time, lifetime, with a crossed-out $50, for unlimited SaaS products and launches. It is a Chrome extension that autofills directory forms in your own accounts — “All submissions happen through YOUR accounts” — with 18 directories supported at the time we checked, a launch dashboard, lifetime access to future directories, a 14-day money-back guarantee and a note that the price rises to $50 at 30+ directories. It is in beta. This is the product closest to LaunchRepo in model, and for someone who wants a cheap, click-along helper for a short list of directories it is the more economical choice.
LaunchRepo is a private repository you clone once: 346 directory playbooks, a product template, agent instructions, browser setup and a tracker. The launch price is €99.98, VAT included, and it rises 20 % after every 20 sales; you pay whatever the checkout shows on the day. You use it for unlimited products you own, with any AI coding or browser agent you already run — Claude Code, Codex, Cursor or a browser agent — and your provider bills that agent’s usage, not us. Nobody submits for you, nobody signs in as you, and there is no guarantee of any listing, backlink or ranking, because every directory decides for itself. What you own afterwards is the process: the playbooks, your product file and a tracker that separates draft, submitted, pending review, scheduled, needs you and live.
Where pay-once shines: you ship more than one product, you already work with an agent, and you want to keep the launch process rather than rent it. Where it hurts: it is not a service. If you do not want to run anything yourself, a per-product package is the better buy, and we say so on every comparison page.
And the option nobody prices: doing it by hand
There is a ninth way, and it is where most founders start. Manual submission costs no money and a lot of time. We model it on the home page calculator with an editable assumption — 15 minutes per form — which, multiplied by 346 directories, comes to roughly 86.5 hours per product. That figure is an assumption, not a measurement; your real number depends on how many directories actually fit your product, which is usually far fewer than the whole catalog. The manual submission comparison walks through the assumption openly and is the honest baseline against which every paid option should be judged.
How to pick
Ask three questions in order.
- How many products will I launch in the next two years? One: a per-product package is simplest. Several: the per-product model multiplies, and a pay-once tool or a subscription starts to make sense.
- Do I want to own the accounts and the process? If yes, only the pay-once tools (AutoSaaSLaunch, LaunchRepo) and manual submission keep everything in your hands. If you do not care, the done-for-you packages save you the hours.
- Do I need something every month? If yes — and the “something” is content — Outrank’s model fits. If the “something” is new listings, ListingBott’s monthly plan is the published option. If no, do not buy a subscription for a launch.
Whatever you choose, read the guarantee wording before paying. “We guarantee submissions” and “we guarantee listings” are different sentences, and only one of them is within any vendor’s control.
The pricing page has our side of that answer, with the same one-time versus subscription table and the licence questions people actually ask.
Sources: the LaunchRepo comparison records for each vendor, fetched from the vendors’ own pages on 17 September 2026 and linked from every /vs/ page above. Prices are quoted as published on that day in the vendors’ currency; the manual-submission figure is the home-page calculator’s editable default, not a measurement.